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EXECUTIVE SUMMARY

This diagnostic package will provide a comprehensive analysis of your current book marketing strategy, with a focus on identifying key areas for improvement. Over a two-week period, we will evaluate your catalog, metadata, categories, keywords, and comparable titles.

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THE BOOK GEEKS DIAGNOSTIC PROCESS

Phase 1: Catalog Assessment 

• Complete catalog review of all published titles

• Book cover analysis for genre alignment and professional appeal

• Price point analysis relative to market standards and competitor pricing
   

Phase 2: Metadata & Discoverability Analysis 

• Title and subtitle optimization for search visibility

• Book description audit for conversion effectiveness

• Category selection analysis for maximum visibility and market fit

• Keyword research and implementation review for search discoverability

• Amazon A+ Content evaluation (if applicable)

• Author profile assessment
   

Phase 3: Audience & Competitor Analysis

• Target audience identification and validation

• Comparable author research (5-7 successful authors in your genre)

• Review analysis for reader feedback patterns
   

Phase 4: Marketing Strategy Assessment

• Amazon advertising campaign audit
   

Phase 5: Report Preparation & Recommendations 

• Comprehensive diagnostic report with detailed findings

• Prioritized recommendations with short and long-term action items

• Follow-up strategy session to discuss findings and next steps (30min)