My approach differs from other Amazon ads consultants in several key ways: 1. Insider Knowledge, Not Secondhand Information I spent a decade at Amazon working directly on their ads platform. I joined when Amazon Ads was still in its infancy, and in 2015, senior leadership specifically selected me to help build the book ads team due to my background in publishing. As Head of Marketing, Account Management, and Operations—and later as a Product Manager—I worked alongside the engineers and marketers who built the very system you're trying to navigate. This isn't secondhand knowledge. I've analyzed the data, helped implement features authors requested, and had countless conversations with authors about their challenges. Other "experts" can only tell you what worked for a few authors or what tactics seemed successful for already-established names. I can tell you why things work, with authority that comes from being in the room where decisions were made. 2. Strategy First, Not Quick Fixes I focus on sustainable strategy first, not quick wins or tactics that burn through your budget I understand the entire Amazon ecosystem and how ads fit within it—context that's essential for long-term success I won't sugarcoat reality: sometimes ads won't be immediately profitable, and that's okay if it aligns with your broader strategy 3. Education Over Dependency I'm not building an ads empire or trying to keep you financially dependent on my services—my goal is to teach you to fish for yourself. My mission is for authors to eventually spend less time managing ads and more time creating the books readers love. 4. Honest, Authoritative Communication I communicate honestly about what I know, what I've observed, and what's simply my best hypothesis. I won't use cute made-up terminology, push gimmicks, or present personal observations as universal facts.

First, read my book and get some basic knowledge about my approach. You don't need to read the whole thing; just flip through see where you're most drawn according to your particular pain points. Next, come armed with questions! https://www.amazon.com/Amazon-Ads-Indie-Authors-How-ebook/dp/B0DV9Z7VNM

Depending upon which services you book, you will have different levels of access. For one-off services, you can reach me via email. For longer term coaching clients, you'll get direct access to me via Slack.

I work across all genres in both fiction and nonfiction.

I have over a decade of direct experience working at Amazon on their advertising platform: Amazon Career Highlights: Joined Amazon Ads when it was still in its infancy In 2015, senior leadership specifically selected me to help build the book ads team due to my background in publishing Served as Head of Marketing, Account Management, and Operations Later promoted to Product Manager Worked directly alongside the engineers and marketers who built Amazon's advertising system Left Amazon in 2020 after a decade of insider experience Post-Amazon Experience: Since leaving Amazon in 2020, I've worked one-on-one with indie authors of all levels, from beginners to seven-figure earners, putting my insider knowledge to the test in real-world scenarios. This combination of corporate platform expertise and hands-on author coaching gives me a unique perspective that bridges the technical side of how the platform actually works with the practical realities of what authors need to succeed What This Means for You: My background means I understand not just what works, but why it works. I've seen the platform evolve from the inside, know how decisions are made, and can provide insights that go far beyond surface-level tactics. This insider knowledge, combined with years of practical application with real authors, creates a foundation of expertise that's both technically sound and practically proven. Sonnet 4 Chat controls Sonnet 4 Smart, efficient

I am typically available Monday to Friday. My hours do vary, as I try to accommodate clients globally. This means some days I have more morning hours, other days I keep some evening hours open. When we start working together, I'll provide you with links to my calendar so that you may book your sessions. Additionally, I can be reached via Slack and try to tend to inquiries within 24 hours or less. I typically do not work weekends unless we are on deadline supporting your upcoming release.

If you're looking to add someone to your ads account you will need to "invite" the user. Once you're logged into your ads account, this link should get you to the page where you can manage access. If you're having us review your account, please grant Editor access, and send the invite to info@bookgeeksmedia.com. Once you've done this, it's best practice to change the name on your account. As a default, Amazon applies a generic account name such as KDP-Author. Please change this to something that helps us recognize as your account.