​Most authors throw money at Amazon ads without understanding how the system actually works. You're told to "test keywords," "optimize bids," and "let the algorithm learn"—but nobody explains why your ads aren't converting or how Amazon decides which ads to show. You're not even given a sense of the "why" of it all. 
 

The result? Wasted ad spend, frustration, and the nagging feeling that everyone else has figured out something you're missing.
 

The truth is: Amazon ads work differently than you've been taught.

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I spent years inside Amazon building the systems that power book advertising. I know how things work, which metrics matter (and which ones are just noise). I also know that not all ads are right for all authors and that ads are not a one-size-fits-all.
 

This course teaches you the foundational principles that determine whether your ads succeed or fail—before you spend another dollar on campaigns that don't work.
 

No fluff. No outdated tactics. Just the insider knowledge that changes everything, from your mindset to your spend.