Strategic, Sustainable Ads
Learn Amazon book ads with self paced courses
I've compiled my technical advertising expertise and years of working directly with authors into course content that you can access at your own pace: Foundations, Track A for newer authors and advertisers, and Track B for more experienced advertisers with larger catalogs. You can purchase any of these a la cart, or in a bundle. Both tracks will reference material in Foundations, which is how I teach ads... not how others teach ads. You can also purchase a subscription to office hours or small group coaching.
**If you've never run an ad before, feel free to book a discovery call with me to determine which is the best path for you. **
ADS READINESS
A free course to ensure you're ready to advertise. Critical for new authors, new advertisers and new series.
FOUNDATIONS
This is my intro to how I teach ads. It's different from the other guys! Required for all. Each track will reference material in this course.
TRACK A:
NEWBIES
For newbie authors, new to advertising or those struggling to sell.
TRACK B: GROWERS
For more experienced authors and those who are ready to up their ads game.
Self-paced courses.
Office hours also available for enrolled students.
Resources
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Publisher Rocket - research keywords
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PickFu - test your covers with real readers, not just your friends and family
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Joanna Penn's The Creative Penn Podcast - thought leadership for indies
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Jane Friedman's Key Book Publishing Paths - understand which type of publishing is right for you
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KindleTrends - take your genre understanding to the next level
Ads Book
An expert's guide to understanding ads!
Second edition (2025) updated to include strategy, the missing element to most ads conversations!