top of page

How Do I Get Amazon To Spend My Budget?

How do I get Amazon to spend my budget?


There are 3 fundamental things to look at:

1) Budget. Do you have a $10 daily budget or a $100 daily budget? You can’t scale infinitely; there will be a cap. So be realistic.

2) Bids. Assuming this is a profitable ad, consider your current bids. Are you bidding too low, excluding some customers where you’re getting outbid? Increase your bid and monitor for a week or two, at minimum.

3) Volume and quality of targets. Be careful of trying to spend across too many targets, or targets of varying quality. Sometimes you’re diluting the focus on what is a strong converter. If you have a $100 daily budget and you only have 5 quality targets, you’re not going to hit your limit. Consider breaking out your targets into smaller ad groups or campaigns.

Recent Posts

See All

Prepping for Prime Day

Prime Day is not primo for books, but don’t ignore it. This Amazon shopping event (July 16-17) typically increases impressions but it rarely leads to increased sales. There is more customer traffic on

KDP or Ads Dashboard - Which to believe?

Always look to the KDP dashboard as the authoritative data source for conversions (sales and/or pages read). It would be highly unusual for the KDP and Ads dashboards to be identical. The Ads dashboar

Why did my ads do well and die?

Often when ads flatline, the ads algorithm has caught up to it and determined that it falls below their standards of a good ad. This can happen for a variety of reasons, and the answer is not always t

Comments


bottom of page